3/1/2023 0 Comments New adwords editorOther updates include Shopping inventory filters, faster policy reviews, and custom intent audiences. Use EXIST to check which of your campaigns have extensions, or NOTEXIST if you are more worried about which campaigns don’t have those extensions! The COUNT function finds ad groups with less than a certain number (a parameter you set) of approved ads. View terms, ad groups, and much more through highly specified criteria. Editor 12.3 comes equipped with 8 new functions that help you blend multiple filters into unprecedented combinations. Filter Functions – If you are an Excel guru, this one’s for you.Your incentive besides saving time and constantly running A/B testing? Bonus letters! Responsive ad descriptions allow for 90 characters, instead of the normal 80. Still like a little control? Dictate where certain text appears by pinning headlines and description lines to specified positions. Then, lean back and let AdWords create the combinations for you. Submit 3-15 headlines and 2-4 description lines. Responsive Ads – A more simple way to create an A/B test.Bonus tip: If your columns aren’t appropriately sized to the information, just right click > auto-size columns. Freezable Columns – No more constantly scrolling left to right! Just freeze your most important columns so they are always accessible.Account Level Extensions – Rolling up from the campaign and ad group extensions (we all love and utilize), Editor now offers this feature at the account level.Although you cannot change the match type of search terms when adding a keyword or negative, the Editor allows for a more streamlined process for data. Functionalities include immediate addition of keywords or negatives, in addition to sorting through data without interacting on the AdWords Interface. Simply add the campaigns you want, the date range, and desired data columns. You can click Tools > View Search Term Report, or click the Search Terms button under the keyword container. Search Query Review – See search terms within Editor, complete with performance metrics.To make the adjustment easier, here are a few of the most notable features and their highlights: Now, the AdWords Editor has released the latest version of exciting view and usability changes. To put it simply, I’d be toast without it.Īnd because of that, I want to let you in on my favorite AdWords Editor benefits that have worked tremendously well for me to move the needle in the right direction when it comes to better performance.īefore we get into the details, grab yourself a download of AdWords Editor (if you don't already have it) so you can follow along.If you have an AdWords account, you've been through some drastic user experience changes lately. If you're building out new ad groups, campaigns, or testing new ads or keywords, the AdWords Editor is where you need to turn. The only time I use the regular interface is to make adjustments based on data feedback. Having worked with quite a few accounts, it’s amazing to me how many have never thought about using the AdWords editor before. And with so many AdWords Editor benefits available, it’s easy to quickly see the value of being able to create an AdWords account in 75% less time compared to using.
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